For more than a century, the Denver Art Museum's success has been inextricably linked to the generosity of our supporters. Target has been a generous supporter of the museum since 1987, and the Presenting Sponsor of Free First Saturdays since 2008. Over the past six years alone, Target has donated nearly $1 million to Free First Saturdays, making them the largest corporate sponsor within this timeframe.
With waived general admission fees for all visitors on the first Saturday of every month, this partnership has created opportunities for the museum to engage with members of the community who may otherwise have been unable to afford to visit, and has strengthened the DAM’s position as a significant cultural resource to a broad range of audiences. As such, it is a an integral part of the fabric of the Mountain West.
The DAM leverages Free First Saturdays to continue its role as a pioneer in education programs that encourage individuals and their families to interact with the museum's collections in innovative and meaningful ways. The museum's programs on Free First Saturdays reflect the institution's commitment to connecting people to art in ways that are personally relevant, enjoyable, and memorable. Visitors find a wide range of programs and activities when they visit, as well as a comfortable environment intended to make trips easy and fun. We hope Free First Saturday attendees feel a part of their community through their participation in the museum.
It is because of Target's support that tens of thousands of people who would not otherwise be able to afford to visit the DAM are able to take part in the incredible exhibitions and programs that take place on Free First Saturdays.
Each year, Target gives five percent of their pre-tax profit to communities across the United States, which adds up to more than $4 million each week. We are thankful to have Target’s support; their philanthropy has allowed the Denver Art Museum to continue to actively carry out its mission to “enrich the lives of present and future generations."
The Denver Art Museum salutes Target and its commitment to ensuring that all of the citizens of Colorado have the opportunity to experience the transformative power of the arts, regardless of economic circumstance.