DAM and Denver Toyota Dealers Association Announce Partnership

Alliance Supports Free First Saturdays, Untitled Final Fridays and Local School Outreach

The Denver Art Museum (DAM) and the six Hometown Toyota Stores that make up the Denver Toyota Dealers Association today announce a new strategic partnership designed to expand public access to the museum and its programs. Starting this month, the new relationship includes major underwriting support for the DAM’s popular Free First Saturdays and Untitled Final Friday events.

“We are grateful for this new partnership with our local Toyota stores and the opportunities it provides for reaching families across the region and letting them know about free access days to the Denver Art Museum,” said Christoph Heinrich, the Frederick and Jan Mayer Director of DAM. “Free First Saturdays at the museum attract families of all backgrounds who view our collections, take bilingual tours and get creative every month without spending a dime. Untitled Final Fridays connect an evening crowd with our collections in an offbeat way, and with creatives in the community.”

Starting this month, six Hometown Toyota Stores in metro Denver will provide major underwriting support for the DAM’s Free First Saturdays and Untitled Final Fridays.

In addition to underwriting public free-day access and Untitled programming, the partnership with Toyota also includes funding to reach neighborhood schools throughout the metro area to offer creativity-based programs, school tours and teacher development opportunities.

“At Toyota, we have a strong commitment to supporting and bettering the communities that we live and work within,” said Deck Hughes, president of the Denver Toyota Dealers Association. “Our group of six Hometown Toyota Stores is thrilled to partner with the Denver Art Museum to help ensure that all members of the community have access to the transformative power of the arts—especially school-aged children.

The partnership will kick off with a Free First Saturday celebration on July 11, as Colorado artists Sandra Fettingis, Mike Graves and Lisa Russell transform Toyota vehicles on outdoor museum plazas into painted works of art. Visitors can watch the artists at work from 9 a.m. through 4 p.m. This year, Saturday, July 11, will be the Free First Saturday due to the July 4 holiday.

About Free First Saturdays

The Denver Art Museum offers free general admission on the first Saturday of the month, made possible by Your Six Hometown Toyota Stores and the citizens who support the Scientific and Cultural Facilities District (SCFD).

Free First Saturdays offer a great opportunity to get creative and learn about art. Families can check out a Family Backpack, play games in the galleries and make art at a Create-n-Take station. Visitors are invited to celebrate creativity and Latin cultura at CelebrARTE on Free First Saturdays with bilingual activities for toda la familia.

About Untitled Final Fridays

The Denver Art Museum has your final Friday nights planned January through October with Untitled Final Fridays, the museum’s mixed media, late night program. Untitled features behind-the-scenes tours, performances by local artists and the opportunity to make and create. Top it off with a cash bar, munchies and a dose of the unexpected and you’ve got a great night out. Programming takes place between 6 and 10 p.m. Untitled is included in regular museum admission. College students with valid ID receive 2-for-1 admission.

About Denver Art Museum School and Teacher Programs

The Denver Art Museum’s innovative educational offerings focus on providing access to creative experiences and tools for students and teachers. The museum’s school programs serve more than 40,000 students per year. All student tours address current Colorado Academic Standards for TCAP testing, and provide teachers with details on which standards are met by the tours. Age-tailored experiences range from encouraging visual thinking skills to collection or exhibition-specific tours. In March 2015, the DAM announced that school and youth group general admission tours would be free for students for the next five years as part of its Free for Kids program, funded by Scott Reiman and Kaiser Permanente Colorado.

About The Denver Toyota Dealers Association

The Denver Toyota Dealers Association is a group of 6 Toyota dealerships that work collectively on mutually beneficial business endeavors and community sponsorships. Your 6 Hometown Toyota Stores are: AutoNation Toyota Arapahoe in Centennial, Groove Toyota in Englewood, Larry H. Miller Toyota in Boulder, Mountain States Toyota in Denver, Stevinson Toyota East in Aurora and Stevinson Toyota West in Lakewood. At Toyota, we believe an auto company can make exciting, inspiring and innovative vehicles while also being a vehicle for change in our local community.

Media Resources

The Denver Art Museum is an educational, nonprofit resource that sparks creative thinking and expression through transformative experiences with art. Its holdings reflect the city and region—and provide invaluable ways for the community to learn about cultures from around the world. Metro citizens support the Scientific and Cultural Facilities District (SCFD), a unique funding source serving hundreds of metro Denver arts, culture and scientific organizations. For museum information, call 720-865-5000 or visit www.denverartmuseum.org.