At a media conference attended by student journalists from around the Denver area, the Denver Art Museum announced today that general admission is free for kids 18 and under. This program is made possible by a five-year gift from Scott Reiman and the Reiman Foundation, and a one-year grant from Kaiser Permanente Colorado.
Free for Kids at the Denver Art Museum will fund general admission to all children, including school tours and other youth group visits. This incredible access opportunity also will seed a new transportation fund, providing bus funding assistance for Title I schools. Free for Kids funded admission gifts also enable the museum to cap youth pricing for all special ticketed exhibitions at $5 for the next five years.
At the media conference, Christoph Heinrich, Frederick and Jan Mayer Director of the DAM, noted that USA Today has selected the museum as one of the most family-friendly museums in the country. "It's an honor we carry with us like a medal of honor," he said. "But it's not only an honor, it's a responsibility, and we don't want to rest on our laurels."
He said the new Free for Kids program was a way to carry that responsibility further by creating more access for young people in our community.
Speaking after Heinrich, Denver's Mayor Michael B. Hancock said the new program is "Clearly a sign that there is a movement to make our children the number one priority."
Jandel Allen-Davis, MD, Vice President of Government, External Relations and Research for Kaiser Permanente Colorado, said Kaiser was collaborating with the DAM on the program because "We understand the connection between having a life filled with art and health and wellness."
Photos from the media event are in the slide show below.