Giovanni Pintori (Italian). Olivetti. 1949. Lithograph. Gift of Keith Shaver. 1994.486.

height: 27 3/4 in, 70.4850 cm; width: 19 5/8 in, 49.8475 cm; mat height: 32 in, 81.28 cm; mat width: 24 in, 60.96 cm

P 9.29 Affisione Autorizzata Questura Milano in Data 9-1-1956 Stab. PoL G Colombi S.P.A. - Milano

Architecture and Design

Architecture and Design

Giovanni Pintori
Italian, 1912–99
Olivetti
1949
Lithograph
Gift of Keith Shaver, 1994.486

Hired in 1936, Giovanni Pintori was a master at visually communicating Olivetti’s innovations. Instead of advertising one specific product, this poster conveys a broader message about the company. The image promotes Olivetti’s technological achievements in the field of calculating, which it had recently entered with a line of adding machines. Symbolizing the ease with which its new products brought order to the world of numbers, the company’s logotype sits dead center in the chaotic mass of numerals.

Gifted 1994 by Keith Shaver to the Denver Art Museum.

• "Olivetti: Innovation and Identity" — Denver Art Museum, 10/30/2010 - 3/24/2013 (object on view 10/30/2010 - 6/27/2011 and 6/5/2012 - 3/24/2013)