Bellco Presents Free Admission for Kids

Bellco: Free for Kids Presenting Sponsorship Supports Enhanced Youth Opportunities at Denver Art Museum

Bellco’s proud partnership with the Denver Art Museum (DAM) began in 2016 when the Colorado-based credit union became a presenting sponsor of the museum’s Free for Kids program. Originally launched in 2015, Free for Kids was made possible by a five-year gift from longtime museum trustee, Scott Reiman.

Bellco’s presenting sponsorship brings additional support to the program, including enhanced learning and engagement opportunities and materials for youth visitors, as well as funding for outreach to underserved communities.

Free for Kids offers free general admission to all youth ages 18 and under, through spring 2020. In the first calendar year of Free for Kids, school-group visits to DAM increased by more than 50 percent.

“Bellco is thrilled to be a part of this incredible initiative to eliminate barriers and encourage more youth and families to visit the DAM,” said Doug Ferraro, President and CEO of Bellco. “Bellco was founded in Colorado 80 years ago by community members, for community members, and giving back has always been central to who we are as an organization. Given the DAM’s own rich history here in Colorado and its similar commitment to enriching our community, the partnership is a natural fit. It is truly an honor to support the museum as it strives to bring art alive for more kids than ever before.”

In addition to free general admission for all youth visitors, Free for Kids includes free general admission to school tours and other youth group visits, such as summer camps and day cares. The program also includes a transportation fund to provide bus assistance for Title I schools and enables the museum to cap youth pricing for all special ticketed exhibitions at $5.

“We are delighted to have the support of Bellco as a presenting sponsor of Free for Kids at the Denver Art Museum,” said Christoph Heinrich, the Frederick and Jan Mayer Director of the DAM. “Bellco supports our commitment to creativity and the transformative powers of art, and understands that young people who frequently encounter the arts experience a greater quality of life. Our partners at Bellco share our vision to bring the arts to all youth. Our citizens have repeatedly chosen to invest in arts and cultural access by voting in favor of the Scientific and Cultural Facilities District (SCFD), and we hope that Free for Kids adds additional value to this long-term investment in the community.”

Bellco will support the partnership by promoting Free for Kids at the DAM to its members at its 22 branches throughout the metro Denver region and by providing opportunities for kids visiting branches to channel their own creativity.

About Bellco

Founded in 1936, Bellco has more than 280,000 members and over $3.5 billion in assets. It operates 22 branches in the Denver metro area and one branch in Grand Junction. Bellco offers a wide variety of financial services including checking accounts, credit cards, auto loans and mortgages, as well as mobile banking and business loans. As a member-owned cooperative, Bellco offers incredibly competitive interest rates on auto, home and personal loans, plus higher yields on deposits. Membership eligibility is required. Connect with Bellco on Facebook and Twitter. Bellco is federally insured by NCUA and is an Equal Housing Opportunity lender.

General admission at the Denver Art Museum is free for kids ages 18 and younger. Free for Kids is made possible by Scott Reiman and presented by Bellco Credit Union.

General admission at the Denver Art Museum is free for kids ages 18 and younger. The Free for Kids program at the Denver Art Museum is made possible by Scott Reiman and is presented by Bellco Credit Union.

Kids participating in an artmaking activity at the kickoff event celebrating Bellco's presenting sponsorship of the Free for Kids program, which supports free general admission for kids to the Denver Art Museum

Kids participating in an artmaking activity at the kickoff event celebrating Bellco's presenting sponsorship of the Free for Kids program.

Coloring page featuring the design of an original mural by local artists Jaime Molina and Pedro Barrios. The mural on the east-facing wall of 1515 Restaurant in LoDo celebrates the DAM's partnership with Bellco—the generous presenting sponsor of the Free for Kids program.

Kids participating in a mural coloring activity at the kickoff event celebrating Bellco's presenting sponsorship of the Free for Kids program.

Kids participating in a mural coloring activity at the kickoff event celebrating Bellco's presenting sponsorship of the Free for Kids program.