When you think of the Denver Art Museum, ticketing probably isn’t the first thing that comes to mind. For some of us, however, it’s our bread and butter. So for people like me, who deal with ticketing issues day in and day out, when someone calls you and tells you that the millionth transaction is about to happen you get a little excited.
With the one millionth transaction in mind, I decided to go to the person at the source to find out more about ticketing at the DAM. Brad Evenson, the current Ticketing and Database Administrator of the Denver Art Museum, started working here in September 2003. He started as a front line cashier and gradually moved up to the Ticketing Administrator position in 2009 (with a few title changes along the way).
The first transaction occurred at a time when there were many changes happening at the museum (which I’m sure some of you may remember). Mr. Evenson explains, “In the period leading up to the Hamilton building opening we had closed the upper galleries of the North building. The museum was free for everyone and the only exhibit on display was ‘Building Outside the Box: Creating the New Denver Art Museum.’ The first transaction was actually a test transaction by my boss at the time on Friday, March 24, 2006, at 8:48:47am”
Since that first transaction, Mr. Evenson has many fond memories of selling tickets, including those famous opening days on October 7 and 8, 2006. He went on to explain, “for the opening day of the Hamilton building we were open for 35 hours straight – a conscious decision to commemorate 35 years of the Ponti building being open. I worked Saturday 10am-5pm and then went home and slept before coming back to work Sunday 12am-8am and then again from 5pm-9pm.... Good times.”
While Mr. Evenson cannot technically claim the rights to the first ticket transaction, a new comer to the DAM family was responsible for the landmark millionth. Claiming the glory of processing the MILLIONTH transaction at the DAM on Tuesday, January 3rd, 2012 1:34:13pm is Holly Peterson, Membership & Guest Services agent. She was unavailable for comment, undoubtedly due to her recent fame. For those who are wondering, the millionth transaction was an out-of -state adult general-admission ticket for $13.
Congratulations, DAM, on your millionth transaction!!! You’ve had a lot of great exhibits with many more in store. Thank you to everyone who made that possible!